Simpler CRM. Smarter RevOps.

I help growing B2B businesses simplify messy CRM, reporting and revenue processes so teams can work more effectively and leaders can trust what they’re seeing.

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When CRM gets complicated, everything gets harder.

  • Reporting becomes difficult to trust

  • Sales and marketing work from different versions of the truth

  • Workflows and processes become harder to maintain

  • Teams create workarounds because the system slows them down

  • Leadership loses visibility across pipeline and revenue

My job is to simplify it.

I work with businesses that have outgrown the way their CRM and RevOps processes were originally set up. I help untangle what exists, redesign what no longer works and create simple, scalable systems that teams can actually use.

Services

Audit & Simplify

Understand what’s working, what isn’t and what needs to change.

Design & Implement

Build CRM, lifecycle, reporting and automation around the way your business actually works.

Optimise & Enable

Improve adoption, reporting and processes, and leave your team confident running the system.

Typical engagements range from £5k–£15k+ depending on scope and complexity.

EXPERIENCE

Trusted by growing and high-performance businesses.

Over the last 10+ years, I’ve worked with growing B2B SaaS, technology and professional service businesses to simplify operational complexity and improve the way teams work across marketing, sales, and customer systems.

 


INSIGHTS

Writing on systems, growth, operations, and modern work.

Thoughtful analysis and observations on operational clarity, structure, business growth, and the systems that shape how organisations operate.